National Lottery Community Fund Case Study

How Word360 helped

Using our in-house video production team, we were able to produce a series of British Sign Language videos for the National Lottery Community Fund. These were then reviewed by accessibility boards at the NLCF as well as our internal panel, in order to ensure they were fit for the intended audience. These quality assurance teams include members with hearing impairments, for the most inclusive overview possible.

Our specialist team understands the need for ongoing development with BSL videos, and once the videos had been reviewed, they got straight to work bringing them in-line with any feedback.

In addition, we recommended that the NLCF establish a multilingual call centre, whereby it could respond to the queries and concerns of non-English speakers easily and efficiently. 

This call centre also works to allow the NLCF to expand accessibility to its funding, and, in turn, help a much broader range of organisations. 

The Results

In the wake of our cooperation with the National Lottery Community Fund, they’ve been able to offer their funding applications to a broader range of community and charity organisations, including non-English speakers and d/Deaf community members. 

This has opened up funding worth hundreds of millions of pounds to an even wider range of good causes throughout the UK, such as groups helping to tackle misinformation around the COVID-19 vaccine and encourage its uptake among hard-hit minority communities. 

Throughout the process of establishing their new multilingual call centre and the creation of BSL video content, we have managed to achieve savings of 17.5% for the NLCF. 

We have provided language services in more than 250 languages, with staff and applicants connected to an interpreter within minutes.